Make 2024 the Year of Whiskey

While we’ve loved whiskey for decades (especially our own), not everyone shares the same passion for the amber water of life. Whiskey has long been associated with older generations; it has been seen as a masculine drink to enjoy during a cold winter. Drinking whiskey straight, or even on the rocks, was a sport for the brave and bold. And, whiskey’s market price has also previously excluded many potential patrons. Higher in cost than other spirits, it was seen as an aspirational rather than obtainable alcohol. That’s all changing. 

Whiskey is experiencing a renaissance, and the spirit is being reborn in young and fun ways. Traditional methods of whiskey distillation are sharing the stage with edgier cocktail recipes; it’s a marriage of history and modernity. Why is whiskey gaining popularity so quickly? And why should it be your spirit of choice in 2024?

A Classy, Versatile Spirit

Whiskey is incredibly versatile as a drink. One bottle is likely to suit the many varied tastes at a party. It holds its own at various temperatures. Unlike other spirits, which are less palatable when warm, enjoy whiskey in an Irish Coffee, a Hot Toddy, or an icy cocktail on a hot summer’s day. Check out these five cocktails for your next summer party, or lean into winter flavors with these Bourbon cocktails.

The growing popularity of whiskey cocktails is excellent news for people less familiar with drinking the liquor straight. Cocktails are an ideal gateway to whiskey drinking in general, and, with such a range of whiskey available – changing in flavor from distillation, aging, and the wood of the barrels – partygoers will never get bored of their hooch of choice. 

A Craft Experience

Consumers, whether people shopping for alcohol or ordering a drink at a bar, are increasingly on the lookout for bespoke, craft experiences. While Jack Daniel’s and Jim Beam remain the heavyweights in American whiskey, customers seek smaller-batch distillations, or unique blends of spirits they won’t find elsewhere. 

Smaller whiskey distilleries are in the spotlight, giving customers the unique experience they want. Plus, bold new whiskey flavor blending gives a new side to whiskey cocktails. Imagine a Dark Chocolate Almond Wafer-flavored whiskey added to your Irish Coffee. Or, switch up a whiskey sour by using Blueberry-flavored whiskey. These innovations open the world of whiskey up to a slew of new customers.  

Fewer Calories, More Fun

As we all work to stay healthy, the hunt for lower-calorie alcohol options is well and truly on. Luckily, whiskey is low in calories, especially compared to other alcoholic beverages like beer and wine. Whiskey contains zero fat, no carbohydrates, and very little sugar. So, a whiskey and soda, or whiskey on the rocks, will satisfy even the most diligent calorie counters. 

Find Your Unique Whiskey Experience

We bottle and distill our products onsite, so you’ll get a whole experience when visiting Old Tennessee Distilling Company in Kodak, TN. We’ll give you free tasters while you stock up on our Tennessee whiskey, and you’ll want to hang around to try our famous $5 cocktails. We’re open seven days a week, and you’ll find us just off the I-40.